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All integrations
Mailchimp
Marketing & bookings

Custom software that works with Mailchimp

Email marketing only works if the list is current. Most small businesses add people by hand, or not at all. A connection keeps it up to date on its own.

Discuss your project

Jobs a Mailchimp connection can take off your plate

  • New customers and enquiries added to the right audience with the right tags
  • Purchases or bookings trigger a follow-up email sequence
  • Unsubscribes flow back to your CRM, so nobody gets emailed who asked not to be

These are examples of what's possible. Your project starts with how your business works, not this list.

How it connects

Mailchimp's Marketing API handles audiences, contacts, tags and merge fields, and webhooks report subscribes and unsubscribes. You approve the connection from your Mailchimp account.

Good to know

  • Only people who've agreed to hear from you are added to marketing lists, in line with the Spam Act.
  • Existing tags and segments are respected rather than replaced.