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CRM

Custom software that works with ActiveCampaign

ActiveCampaign is strong on email automation and has a CRM built in. It only works as well as the data going into it, which is where a connection helps.

Discuss your project

Jobs a ActiveCampaign connection can take off your plate

  • Website enquiries create contacts with the right tags, so the right sequence starts
  • Purchases or bookings in other systems update the contact and their deal stage
  • Unsubscribes and bounces flow back to your main CRM

These are examples of what's possible. Your project starts with how your business works, not this list.

How it connects

ActiveCampaign's API covers contacts, tags, lists, custom fields and deals, using an API key from your account, and webhooks report changes.

Good to know

  • Only people who've agreed to hear from you are added to marketing lists, in line with the Spam Act.
  • Existing automations and tags are respected rather than replaced.